Today I posted a guest blog for The V3 Church Planting Movement on the single most important quality in a great support letter. Here’s a quick teaser:
If you’re like most pastors, you work hard on your letter, making sure there are as few potential misunderstandings as possible. You carefully construct your words to accurately reflect your theological convictions.
Given this effort, it’s disheartening when you send the letter and people complain that it was “too long” or “too focused on money.” Others report that they didn’t even notice the support letter when it came or still haven’t bothered to open it. You wait and pray for an increase in giving, but other than a small surge immediately following the letter, giving often bottoms out again within a few weeks.